STRATEGY //
After a thorough analysis of our client’s business, we found that Fort Bluff Camp, a summer youth camp, had a segmented demographic between the ages of six and 16 to talk to. So we developed a positioning that could talk to multiple audiences in one online channel.
CREATIVE //
We created a multi-channel site where kids could easily self-identify their age group and see all the activities that the camp had to offer for them. We also developed a parent’s section, so they could see that their kids would enjoy a fun experience in a safe, well-structured environment.
ANALYTICS //
We developed a best-in-class website that has been received extremely well within the youth camp market. This gives their sales force an important tool to go out and recruit in a very competitive marketplace.