Vigorsol Commercials Are Insane
Posted by on 07/14/2010
If you’re not familiar with Vigorsol gum, you’re not alone. It’s an Italian product, and the company website is difficult to find because the brand’s commercials dominate a Google search. We don’t need any studies to figure out why these commercials get online love. Here are two from a few years back:
Do you think “it produces icy, typhoon-esque gas” is more of a feature or a benefit? Let’s ask a penguin.
If that doesn’t make you want to chew Vigorsol, I don’t know what could. But do you know what’s even cooler than squirrels and penguins? Walruses! If I could only meet a walrus that would play a game of patty-cake with me, my life would be complete.
I can now die happy. Not since the Lolrus has a pinniped been granted a real shot at pop culture stardom. And while I know walruses are pretty big, this particular one reminds me of Jabba the Hut.
Other Vigorsol commercials aren’t any less bizarre.
After watching these commercials, I don’t want to chew Vigorsol, but I sure want to work on the account. Unlike GoDaddy, I’d actually like to see what the rejected Vigorsol concepts are like. If this stuff makes the cut, just how outlandish would a concept have to be to get shot down?
Focusing purely on name recall is an interesting strategy. I doubt I’ll ever be able to forget Vigorsol’s name, but does name recognition alone sell a product? When we watch a commercial for something as well-known as Coke, we already know everything we need to about the product, so the commercial is there just to get people thinking about Coke. But I don’t know anything about Vigorsol, and I can’t find the homepage to learn more.
Nice commercials, guys—but you do need to improve SEO on the website.
Awesome post!! That was hysterical, I personally loved the one about the bathing suit.