A New String of Advertising Nasties
Posted by on 07/27/2010
So I’m walking down the aisles in Walmart, when I remember I need a toothbrush. I turn down the toothbrush section when all of a sudden a loud obnoxious voice confronts me with, “Do you know what’s lurking in your toothbrush?” I look to find a TV blaring at me, in the toothbrush section! Well do you know yet? So the person went on to inform me, “Nasties!” That’s right. Apparently “nasties” live in my toothbrush! The ad continued to show these devious looking germs that apparently are coating my toothbrush. But the solution for my “nasties” problem was to purchase a Colgate toothbrush. Not only did this scare tactic not work on me, but I was so annoyed at the volume and repetitiveness that I fled the toothbrush aisle and was content in keeping my nasty toothbrush instead of purchasing a new one.
This new trend to grab consumers’ attention while walking down the aisle has become a great annoyance to me, and I’m sure I’m not the only one who feels that way. Again, at Sam’s club the constant blaring of the benefits you’re depriving your body of because you’re not drinking Acai berry juice , or how much excess weight your body is storing because you’re not using a cleansing system to help get rid of the “nasties” in your digestive system. These do not scare me into buying these products; in all reality, they scare me out of the aisle and eventually out of the store.
If there was a way for me to do all essential shopping online, including groceries, etc., at this point, I would. Just so I wouldn’t have to listen to all the extra noise about products while trying to work my way around the hectic maze and crowds already in these types of stores.
Maybe next time I’ll sneak up on these “infomercial” type machines popping up everywhere and try to trick them into not detecting my presence. But for now, I’ll just live with my old toothbrush and all the “nasties” that come along with it.
Daniela,
I completely agree! I avoid those WalMart TV sections with a vengeance. Consumers are bombarded with so much during a shopping experience that this just adds to the noise. This form of advertising does nothing to convince me to stand, watch and purchase the product. Most of my purchasing is driven from positive reviews from friends, trusted websites and associates. Time to tone down the TV appeals WalMart and try a little excellent customer service!
Great blog, I know how you feel, when you walk down the “as seen on TV” aisle in Walgreens they blare the praises of the jet sprayer that you can clean windows with and I run down the aisle, grab my candles and head for the door. I bet this tactic works on some people though and think of the millions spent in research on this tactic…..
This evening after I have had my colon cleasing shake, and as I am brushing with my colgate toothbrush because of the Acia Berries stuck in my teeth……I will ponderthis: If I have gotten rid of all the nasties in my life does that make me the nastie……