Posted by on 08/26/2010
As a consumer and marketing aficionado, I find brands and the art of presenting those brands to the consumer most fascinating. Creative advertising, building/maintaining brand equity, and differentiating a product in a competitive marketplace, are all components of a lucrative marketing strategy. I probably pay more attention than the average person to commercials and particular [...]
Posted by on 08/25/2010
Being an avid reader, I recently had a conversation in which the topic of eBook readers came into play. My immediate stance was, “I would never buy one,” simply due to the fact that I think it detracts from the entire reading experience as I know it. To me, there is added value in the [...]
Posted by on 08/24/2010
Something – I don’t know what, but we shall blame word sprites – reminded me of the word “travertine” today. I thought about it, and I came to the conclusion that it was the small floating window found above front doors. “Traverse” seemed to be part of the word… it made sense. So I looked [...]
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