NACA
Strategy //
In the middle of a very troubled economy that was causing schools to cut back on extracurricular activities, we developed a unique selling proposition. We let them know that NACA is a once in a lifetime opportunity for kids to be seen by college scouts from many schools and get chances to compete at the next level.
Creative //
We created a world-class identity, website, and support materials to help schools and parents see the value in what these games have to offer. This new brand identity helped to separate NACA from other tournaments that the targeted schools would consider.
Analytics //
Even in this distressed economy, the games enjoyed a significant increase in attendance over the previous year with almost 1400 athletes participating in the various tournaments.