ACH Federal
Strategy //
ACH Federal helps small and medium-sized banks and businesses to process payments in a timely and cost-effective manner. However, their current site didn’t explain this very clearly, and it wasn’t driving qualified leads to their sales force. The unique point of difference that we developed established ACH as a credible entity while explaining what services they perform in a clear, simple tone.
Creative //
By adding Federal to the end of ACH, we created a name and branding to reinforce their credibility within the banking industry. We created a site that educates the market on what ACH is and how it can support and grow businesses. We also created trade show and collateral material that simply explained their unique selling proposition.
Analytics //
The new site has dramatically increased understanding of what ACH does and has significantly increased the number of new business inquiries.