CAPABILITIES:

We don’t pretend to know everything about your brand. Our first order of business is simply to sit down and listen to you. Only then will we begin to solve your problems and get people talking about your brand.

EVERYTHING ROOTED IN STRATEGY:

Before we put pencil to paper, we determine whom we’re talking to, what they’re like, and how they look at your business. After all, these are the people we want handing over their cash to buy your products and services. We also perform competitive analysis to see how you stack up against them. This helps us to determine your unique selling point, one that resonates with consumers while it clearly separates you from your competitors. From there, we come up with the most effective marketing mix to reach these consumers where they live. Hey, did we just hear a wallet opening?

OUR APPROACH TO TRADITIONAL:

With over 30 years of experience building multinational brands at some of the top agencies in the world, we’re more than up to the job of helping you build your business. From tv spots to print, outdoor and collateral, we know how to deliver a message that will always touch an emotion within your consumers, whether it’s to make them laugh or send rivers of tears streaming down their cheeks. Everything we do will resonate with the target audience, while causing them to pull out their wallets and buy your products and services.

OUR TAKE ON INTERACTIVE:

Even though the agency is new, we have almost eight years of experience in creating and executing interactive marketing campaigns for a variety of businesses. Leveraging our relationships with affiliate partners such as Google, Yahoo!, and Microsoft, we maximize the effectiveness of your pay-per-clicks, SEO, affiliate marketing, and display banners. This sends consumers running to your website, where we then showcase your capabilities and offerings. But this is only the beginning of the process. We track and optimize all campaigns with both custom and off-the-shelf tools. We can also use our social media capabilities to transform your messaging into a viral component, enhancing this with the ability to produce streaming video and opening the door to social media through blogs, Twitter, and Facebook.

WHY WE USE INSIGHTS AND ANALYTICS:

Numbers don’t lie. That’s why as soon as any piece of communication runs, we start finding out who looked at what, when they did and where. The numbers tell us if we’re making consumers laugh louder or cry harder. Based on those numbers, we learn what’s working and why and how to make every piece of communication even better. Because the way we look at it, great is only great until you can do it better. And what does that mean to you? A maximization of ROI, that’s what. Kleenex, anyone?